Introduction
Visit is the second statistic in the Insights steps. The Visit score measures how regularly activated users return to the platform: the percentage of activated accounts that logged in at least once during the most recent fully completed month.
This article describes the definition of Visit, how the score is calculated, the components on the Visit detail page, and tips to influence visit frequency.
Visit follows Reach. Only activated accounts can visit, so the Reach score determines the absolute upper limit of the visitor count.
What is Visit?
Visit is the percentage of activated accounts that logged in at least once during the selected period (default: the previous fully completed month). The metric indicates whether the platform has a firm place in users' work routines.
What counts as a visit?
- A visit is counted per unique user per day, regardless of device or number of sessions. A user who logs in via desktop, app, and tablet on the same day counts as one visit for that day.
- For the Visit score, one login per activated account during the selected period is enough to count as a visitor.
- Deleted accounts are not counted. Deactivated accounts do not count as active users in the month itself, but they are still included in the total number of activated accounts.
Score calculation:
- Numerator: the number of activated accounts with at least one registered login during the selected period.
- Denominator: the total number of activated accounts.
- Result: percentage, rounded to one decimal place.
One login per month counts as a visit. The Visit score says nothing about visit frequency within that month — for that, see the Visit frequency per month chart.
What's on the Visit page?
You can reach the Visit page via the Visit tile on the main dashboard or via the left-hand navigation under Insights.
The page contains the following components:
- Score card: with the label % of activated accounts that logged in.
- Score calculation: explanation of the score.
- Select period: the selected period applies to all charts and tables on this page.
- Visits over time: tracks how activated users visit the platform over time.
- Visit frequency per month: daily, weekly, and monthly visitors side by side.
- Visits by device type: split between desktop and mobile.
The charts explained
Visits over time
Shows the number of activated users who made at least one visit per month. The chart provides insight into the trend over time and into fluctuations related to, for example, holiday periods or organisational events.
Visit frequency per month
Splits visiting users per month into three categories — daily, weekly, and monthly visitors. The classification is based on the number of distinct days on which a user logged in at least once during that month.
Thresholds per category:
- Daily visitors: logged in on 14 or more days in the month.
- Weekly visitors: logged in on 7 to 13 days in the month.
- Monthly visitors: logged in on 1 to 6 days in the month.
A large share of daily visitors indicates that the platform is used as a daily starting point; a large share of monthly visitors indicates use as occasional reference material.
A user who logs in on 5 January (morning via web + afternoon via app) counts as 1 visit day for January and falls into the Monthly visitor category. A user who logs in on 24 different days in January — regardless of device — falls into the Daily visitor category.
Visits by device type
Shows the split between desktop and mobile per month. The pattern helps you determine whether the content and communication are suitable for the device that is actually being used.
Interpreting the Visit score
- Open the Visit page via the left-hand navigation or the tile on the main dashboard.
- Select the desired period at Select period.
- Read the score on the score card and check the Visits over time chart for the trend.
- Combine this with the Visit frequency per month chart to determine whether the platform plays a daily, weekly, or occasional role.
- Check Visits by device type to assess whether the mobile experience needs attention.
- Apply one or more tips and evaluate the trend after one to three months.
Tips for influencing Visit
Visit is influenced by how often users have a reason to return to the platform. Recommendations focus on content relevance, the homepage experience, and accessibility across different devices.
Concrete recommendations can be found in the help article Visit – tips.
Frequently asked questions
The score or the device pattern differs from what I expected
Differences between the measurement and your expectation can almost always be explained by the definition of the metric and the selected period. Check the following points before drawing conclusions:
- Period: the Visit score is only calculated after a fully completed month has ended. No value is shown for the current month. In addition, compare whole months with each other — a period that partly falls within a holiday or public-holiday stretch gives a different picture than a regular working month.
- Definition: one login per user per day counts as one visit, regardless of device or number of sessions. The Visit score itself already counts every month with at least one login as one visit per user. As a result, the figures may appear lower than the sense of "a lot of traffic" suggests.
- Denominator: the score is set against all activated accounts. Accounts that have been created but not yet activated do not lower the Visit score — they affect the Reach score. Review both metrics together.
- Device split: the ratio between desktop and mobile reflects how users actually access the platform. A pattern that deviates sharply from your expectation is usually a signal about the usage context (for example the time of day or the workplace), not about the accuracy of the measurement. Assess whether the content and communication match the device that is actually being used.
Do multiple sessions in a day count as one Visit?
- Yes. Multiple sessions or multiple devices on the same day together count as one visit day for that user. For the Visit score, every month with at least one login counts as one visit per user.
- For insight into how often users return within the month, see the Visit frequency per month chart and the associated thresholds (14+ days, 7–13 days, 1–6 days).
Other questions or comments
Send an email to support.plek@bcs-hr.com.