Introduction
View is the third metric in the Insights steps. View analyses how much content users consume on the platform: from reading organisation messages to consulting key pages and documents.
This article describes the definition of View, how unique views work, the components on the View detail page and the three sub-pages for messages, pages and documents. Group insights are also briefly covered.
View follows Visit. Only users who visit the platform can view content. View shows whether visitors actually read the information that is offered.
What is View?
View measures how much content is read per user. The main score expresses the percentage of all channel messages that the average user has read in the past month.
Unique views — how to read them:
- For messages: unique views show the reach among users. One message opened by several different users counts as one unique view per user.
- For static content such as pages and documents: unique views show how many different users consult the content.
Multiple views of the same content by the same user count as a single unique view. This prevents heavily-read content from giving a distorted picture of actual consumption.
What is on the View page?
The View page can be reached via the View tile on the main dashboard or via the left-hand navigation under Insights.
The page contains the following components:
- Score card: with the label % of all channel messages that the average user has read in the past month.
- Sub-tiles: Message views, Page views and Document views, each with a total figure and a click-through button.
- View activity per hour and day (heatmap): when users are most active.
The sub-pages: messages, pages and documents
A dedicated detail page is available for each content type. Each sub-page contains the same elements: a KPI tile with the total number of unique views in the selected period, a chart of views over time, and performance overviews per content source (channels / open groups).
Message views
The Message views page shows which messages reach the most users. Unique views show how many different users read a message. The overview helps identify which messages are widely read and which receive limited views.
- Message views over time: tracks monthly unique message views to spot trends and measure communication impact.
- Channel message performance: overview of channel messages with sorting and filtering options.
- Open group message performance: overview of messages from open groups with sorting and filtering options.
Page views
The Page views page shows which pages reach the most users. Unique views show how many different users read a page. The overview helps identify which reference pages are widely read and which are only consulted to a limited extent.
- Page views over time: monthly unique page views for tracking trends.
- Public page performance: sortable and filterable overview.
- Performance of pages from open groups: sortable and filterable overview.
Document views
The Document views page shows which documents reach the most users. Unique views show how many different users open a document. The overview helps identify which documents are widely used and which are only opened to a limited extent.
- Document views over time: monthly unique document views.
- Public document performance: sortable and filterable overview.
- Performance of documents from open groups: sortable and filterable overview.
Group insights
The Group insights page monitors activity within groups and helps identify which groups are active and which have not been used for some time. Detailed insights per group are available via the group admin tools on the group page (provided access to the group has been granted).
The page contains:
- Number of groups (KPI): total number of groups within the organisation.
- Group activity: overview of all groups, with the columns Group title, Creation date, Administrators, Members, Activities and Last activity.
- Search: search by group title or administrator via the search field.
More information about the group overview and the detailed group pages is available in the article Measure the use of groups.
Tips for influencing View
View is influenced by the choice, distribution and findability of content — for messages, pages and documents. Recommendations focus on targeted communication, planning, notifications and the information structure.
Concrete recommendations for messages, pages and documents are in the help article View – tips.
Frequently asked questions
A lot of content is posted, but little is read
- A lot of content without an audience selection can actually lower the average View score, because every message is included in the denominator for all users.
- Use channels and groups for targeted distribution.
Difference between unique and total views
- Unique views count each user only once per content item, regardless of how many times they open it. This is the standard in Insights.
The heatmap shows an unexpected pattern
- Check whether shift work or international time zones influence the reading pattern.
- Activity outside office hours may indicate mobile users reading on their way to work.
Other questions or comments
Send an email to support.plek@bcs-hr.com.