Introduction
Interact is the fourth statistic in the Insights steps. The Interact score shows how actively users are engaged with the platform. Interactions include chats, reactions, comments and completed Journeys.
This article describes the definition of Interact, the composition of the score, the components on the Interact detail page and tips to influence participation.
Interact follows View. Interaction typically only occurs after users have seen content. A low View therefore limits the number of possible interactions.
What is Interact?
Interact measures the average interaction activity per user. The statistic combines various forms of active engagement:
- Chats: active conversations in chat rooms.
- Likes and reactions: emoji reactions to messages.
- Comments: text responses to messages.
- Completed Journeys: finished onboarding or training programmes.
The Interact score is a composite metric. A high score on one component (for example many likes) can compensate for a low number of comments or chats. Always also review the underlying charts.
What is on the Interact page?
The Interact page can be reached via the Interact tile on the main dashboard or via the left-hand navigation under Insights.
The page contains the following components:
- Score card: with the label % average interaction activity per user.
- Comments over time: the number of comments users leave on messages.
- Reactions over time: emoji reactions to messages.
- Active chat conversations over time: the number of active chat rooms.
- Completed Journeys over time: the number of users who have completed a Journey.
The charts explained
Comments over time
Tracks the number of comments users leave on messages. The pattern provides insight into which messages prompt dialogue. Counts per message are visible under Message views.
Reactions over time
Tracks how users respond to messages with emoji reactions. Reactions are the lowest-threshold form of engagement. Counts per message are visible under Message views.
Active chat conversations over time
Tracks the number of active chat rooms to measure engagement in direct communication. An increase after a new group launch or a campaign is a recognisable pattern.
Completed Journeys over time
Tracks how many users have completed a Journey to measure progress in onboarding and training. Journeys are usually linked to specific target groups (new employees, participants in a certification programme).
Interpreting the Interact score
- Open the Interact page via the left-hand navigation or the tile on the main dashboard.
- Select the desired period at Select period.
- Read the score on the score card and review the four charts one by one.
- Investigate whether one type of interaction is lagging behind or growing strongly.
- Cross-reference: when there are few comments or reactions, a deeper look at the Message views page is helpful to see which messages do or do not invite a response.
- Apply one or more tips and evaluate the trend after one to three months.
Tips to influence Interact
Interact is influenced by the extent to which content invites a response and by the visibility of active participation on the platform. Recommendations focus on moderation, leadership involvement and organising low-threshold forms of interaction.
Concrete recommendations can be found in the help article Interact – tips.
Frequently asked questions
Many messages are read but few are discussed
- Investigate whether the tone of messages is too one-directional and whether explicit invitations to respond are missing.
- Review per channel which messages do and do not receive responses to identify patterns.
Chats are rarely used
- Not every organisation actively uses chat; sometimes team chat is handled in another system.
- Investigate whether there are groups or projects where chat does add value and encourage its use in that context.
Journeys are not completed
- Check whether the Journeys offered are still up to date and are being offered to the right target groups.
- Long or non-mandatory Journeys can often be better broken down into smaller steps.
Other questions or comments
Send an email to support.plek@bcs-hr.com.